Jameelah Calhoun, Global Head of Product Marketing at Eventbrite on Market Research

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“Always put on your own personal research hat.” – Jameelah CalhounJameelah Calhoun currently serves as the Global Head of Product Marketing at Eventbrite, where she drives go-to-market and monetization efforts to launch new product experiences for both event creators and consumers.In her role at Eventbrite, she is working on continuing the evolution of Eventbrite from its roots as a ticketing tool to a platform that covers the intersection of helping creators and small businesses alike thrive.As a PMM, Jameelah considers market research the bedrock of everything she does. Analytics and UX research are the foundation of understanding the customer and championing their needs – and that’s why the synergy of market research and product marketing is becoming increasingly important in rapidly shifting market conditions. Want more insights from Jameelah? Check out her {Sharebird profile.}Looking to connect? You can find Jameelah on {LinkedIn.}