Instacart’s Senior Director of Product Marketing, Jasmine Anderson Taylor on Consumer Product Marketing

Hosted by: Mary Sheehan

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“We're the voice of the product to the customer, but our product voice should be manifested through our brand voice” – Jasmine Anderson Taylor 

In this week’s episode Mary sits down with Jasmine Anderson Taylor, who leads PMM at Instacart, to discuss all things related to B2C. They focus the conversation around the ideal quantities for B2C marketers to have, the role that brand plays in product marketing and what that partnership looks like, as well as what your 30/60/90 entails at a new org. Another thing that Jasmine also emphasizes is the importance of a unique and diverse skill set across your team and why this is crucial to consider when hiring.

Check out Jasmine's AMAs on Sharebird.
Connect with Jasmine on LinkedIn.

Questions covered in this interview:

1. What qualities in a B2B marketer do you think are applicable to Consumer Product marketing? What are skill gaps that a B2B marketer could improve on to become more consumer-focused?
2. What do you look for in the backgrounds of aspiring consumer product marketers (who have never held the role before) as a signal that they will be a good hire?
3. What role does brand play in product marketing?