EPISODE 3

How to Craft a Sales Pitch That Wins in Competitive Markets

Episode Summary

In today’s competitive landscape, how do you make your solution the clear choice for your best-fit customers?

Join us as we uncover the secrets to a compelling sales pitch with April Dunford, author of Obviously Awesome and her latest, Sales Pitch.

April reveals how to transform your pitch into a story that helps customers navigate their options, understand the trade-offs, and confidently choose your solution. She also explains why many companies struggle to carry their positioning into sales conversations and how to bridge that gap.

Credits:

Hosts: Rowan Noronha and Morgan J Ingram

Guests: April Dunford

Producer: Grayson Ottenbreit

Editor: Stephen Despins

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