How to Conduct Win-Loss Interviews with Buyers w/ Andre Csapo
Adam McQueen 
Hunter Sones DESCRIPTION
It’s time to start interviewing your buyers to get the TRUTH about your wins and losses, straight from the horse’s mouth. And who better to take us through this than Klue’s very own Andre Csapo. He’s been running interviews for years, and he knows a thing or two about how to prep for your interview, probing for deeper insights and what to do as a beginner in Win-Loss.
TIMESTAMPS:
00:00 Andre Csapo is on the pod!
01:37 Most memorable Win-Loss interview
03:05 What makes a good Win-Loss interview?
04:18 Bad Win-Loss interview questions
07:31 How to prepare for a successful Win-Loss interview
09:28 Andre’s favourite part of Win-Loss analysis interviews
11:01 How to probe for more information during a Win-Loss interview
13:05 The best intelligence from a Win-Loss interview
16:52 Win-Loss is the only way to listen to hear from your buyer directly
17:45 Advice for someone starting out in Win-Loss
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