EPISODE 9

How a Small Company Positions Against Their Top Competitor w/ Anthony Pierri

DESCRIPTION

IT’S GUEST TIME… Co-Founder of FletchPMM, Anthony Pierri, joins us to break down one of our favourite examples of competitive positioning (positioning he worked on!) with Freckle.io against their top competitor, the well-established Clay. We also talk about a ton of other stuff, like how companies should think about positioning as the grow. It’s a good one.

TIMESTAMPS:

00:00 – Klue things and Compete Network drops

02:20 – Introducing Anthony Pieri

03:04 – Freckle.io vs. Clay

11:34 – Anthony’s work with Freckle’s positioning

13:23 – The risk of calling out competitors

17:35 – Private equity’s effect on positioning

20:00 – The reception to Freckle vs. Clay

23:57 – Being direct with competitors

27:09 – Hunter calls out our competitor?

29:00 – How to call out your competitors

33:14 – Anthony’s perspective on calling out competitors

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