Gusto’s Head of Product Marketing, Core Product, Leah Brite on B2B Product Marketing KPI’s + Stakeholder Management

Hosted by: Mary Sheehan

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“Do not be shy about being curious – if something is not obvious, ask the question.” – Leah Brite

In this week’s episode Mary sits down with Leah Brite, who leads PMM at Gusto. Tune in to hear Leah’s perspective on being a woman in the tech industry, how she organizes her team based on the audiences they serve, and the importance of bringing your whole self to work and embracing the broad experience and unique perspectives that each team member and customer brings to the table. In addition to a reminder that kindness matters, this episode is loaded with goodies on how to filter your work to reflect what impacts topline KPI’s, sneaky competitive tips and tricks, and how to manage stakeholders using data to your advantage.

Check out Leah's AMAs on Sharebird.
Connect with Leah on LinkedIn.

Questions covered in this interview:

1. What is an important KPI that you see PMM teams completely missing?
2. How do you break down responsibilities and KPI's for product launches between demand gen and product marketing?
3. How do you perform extensive competitive product research? I've been tasked with it but I'm missing the mark. This research is for the CEO and Product/Engineering teams who want to know how our tech stacks up in the market. Do you have any tips?
4. What marketing tools (e.g. personas, buyer journeys, sales playbooks, etc) have you found most effective in getting stakeholders aligned on marketing strategy?
5. Do you have any advice for navigating multiple stakeholders with conflicting feedback when creating sales enablement?
6. How does your product marketing team usually work with your product team?