Embracing the Misfit: Emma Stratton’s guide to “smart” product marketing
Hosted by: Eric HollandTIMESTAMPS
00:17 – Meet Emma Stratton: Life Coach and Messaging Expert
03:03 – Are Product Marketers Actually Marketers?
06:45 – Embracing the Misfit Identity in Product Marketing
12:15 – Handling Messaging Challenges and CEO Fears
21:05 – Transitioning to Entrepreneurship: When is the Right Time?
26:50 – Work-Life Harmony: Balancing Energy Drainers and Energizers
32:35 – Avoiding Company Politics and Aligning Teams
38:15 – Real-life Example: Messaging for an Australian Data Company
45:07 – Emma’s Upcoming Book: Make It Punchy
47:10 – Torture Chamber Game: Cringey Marketing Terms
55:00 – Final Thoughts and Staying Connected with Emma
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