The Company Disrupting B2B Marketing & Bringing Win-Loss Analysis to Executives

DESCRIPTION

Air Inc. is doing some of the best marketing we’ve seen in… ever. We break down what they’ve done recently, from fake protests to mockumentaries and then Hunter breaks down his experience bringing Win-Loss Analysis to his executive team.

TIMESTAMPS

00:00 – The history of Klue podcasting

03:50 – Air Inc.’s masterclass in marketing

07:03 – The role of controversy in marketing

11:46 – Big companies vs. scrappy startups

14:51 – Air’s influencer marketing strategy

18:27 – Diving into influencer marketing

19:43 – The power of creative marketing

20:59 – Evaluating marketing success

22:37 – New releases and community updates

23:34 – Insights from win-loss analysis

30:12 – Implementing buyer feedback

30:56 – Leveraging customer stories