The Company Disrupting B2B Marketing & Bringing Win-Loss Analysis to Executives
Adam McQueen 
Hunter Sones DESCRIPTION
Air Inc. is doing some of the best marketing we’ve seen in… ever. We break down what they’ve done recently, from fake protests to mockumentaries and then Hunter breaks down his experience bringing Win-Loss Analysis to his executive team.
TIMESTAMPS
00:00 – The history of Klue podcasting
03:50 – Air Inc.’s masterclass in marketing
07:03 – The role of controversy in marketing
11:46 – Big companies vs. scrappy startups
14:51 – Air’s influencer marketing strategy
18:27 – Diving into influencer marketing
19:43 – The power of creative marketing
20:59 – Evaluating marketing success
22:37 – New releases and community updates
23:34 – Insights from win-loss analysis
30:12 – Implementing buyer feedback
30:56 – Leveraging customer stories
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