Creating The Product Marketing Function at Your Company with Jeffrey Vocell, Director of Product Marketing at Iterable

Hosted by: Jeffrey Vocell

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Check out Jeffrey’s article here: https://www.hubspot.com/careers-blog/the-ultimate-guide-to-getting-a-job-in-product-marketingConnect with Jeffrey on Linkedin: https://www.linkedin.com/in/jvocell/Join Jeffrey on Sharebird: https://sharebird.com/profile/jeffrey-vocell-1Questions we cover in this episode: Alright JV, we worked together for 5 years but I don’t think I ever asked you, how and why did you get into product marketing?  OK, so let’s say you’re a fast growing tech startup, when is the right time to hire a PMM?  What is that person’s responsibility?  At what point do you bring on a director who can run the program?  What should be the expectations of that person?  Coming in as a new director what are the first things to figure out?  What product marketing things do you have to get people bought into?  How do you structure the team if you have a small team?  How do you report on success?  What resources do you have to have? Budget, support, buy in etc?  What mistakes do people always make along the way?  What’s your outlook on the career of Product Marketing? Is it a good place to be right now?