CEOs Beefing on LinkedIn & How to Build a Successful Win-Loss Program
Adam McQueen 
Hunter Sones DESCRIPTION
Things got HEATED on the LinkedIn socials as CEOs were going after each other as a competitive deck was put on blast… and we were visited by Trevor Evans, Global Head of Competitive Intelligence at Qualtrics (and now Marketing Operations Director at Awardco), to talk about how he built his best in-class Win-Loss program.
TIMESTAMPS
00:00 – Chillin’ and what?
01:31 – What’s Brewing: CEOs BEEFING on LinkedIn
17:31 – Cup of Wisdom with Trevor Evans
18:05 – Best in-class Win-Loss Analysis and Competitive Intelligence
19:46 – How do Win-Loss Analysis and Competitive Intelligence work together?
22:21 – Small wins sales can leverage 24:48 – Using Win-Loss Analysis insights
29:04 – How Qualtrics increased win rates by 20%
32:44 – The first thing you should do with Win-Loss insights
35:52 – Tips and tricks from Trevor
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