Brand Strategy with Anthony Kennada, Chief Marketing Officer at Front

Hosted by: Jeffrey Vocell

VIEW ALL EPISODES

Connect with Anthony Kennada on Linkedin: https://www.linkedin.com/in/akennada/Join Anthony on Sharebird: https://sharebird.com/profile/anthony-kennadaQuestions we covered in this episode: Lakers vs Celtics  How Anthony got into marketing and his journey to becoming a CMO How does product marketing fit in at Front? What value does product marketing bring to your org?  Why is it so important for an early stage company to invest in brand?  Are product and brand marketing connected?  What role does the product play into the brand story in your mind?  Introducing a new category the risks and right approach.  How you “will a market into existence”? Why  communities are at the heart of category creation. How do you name a new category? How much did you guys fret over the name customer success?  When it comes to category creation, how do product marketers come into play?  What’s your outlook on the career of Product Marketing? Is it a good place to be right now?  What he’s launching next at Front.