Is it Impossible to Move Beyond the Meat Industry? | VERSUS

Hosted by: Adam McQueen

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Last year, I wrote an article breaking down the competition between Beyond Meat and Impossible Foods for leadership in the meat alternatives market.

It was the birthplace of what is now our VERSUS series where we dive deep into the biggest competitive rivalries in business.

It was also incredibly wrong.

Beyond Meat and Impossible Foods aren’t competing against each other in the market. They’re actually competing alongside each other against an even larger competitor.

So, to do it justice, we’re pulling the fake meat story back outta the freezer and breaking down the go-to-market strategies of both Beyond Meat and Impossible Foods in their joint venture to take down the biggest competitor in the market:

Meat.

Read the entire article here