EPISODE 41
Amanda Groves: VP of Product Marketing at Enable’s Take on the Latest McKinsey PMM Report, AI Tooling, & How to Become Inspired
Hosted by: Devon O’RourkeOn this episode of Embracing Erosion, Devon chats with Amanda Groves, the VP of Product Marketing at Enable and one of Sharebird’s Top 100 Product Marketing Leaders in 2022 and 2023. They break down the recent McKinsey report on product marketing and the latest data from the Product Marketing Alliance and discuss the tools the best product marketing teams need, how PMMs can and should use AI, how to become inspired and manage stress, and much more. Enjoy!
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